Around 11% of organisations are leveraging AI in line with a clear strategic focus on meeting customer needs, according to a recent survey.
The survey "Unlocking AI value in Finnish organisations" commissioned by OP Pohjola and Accenture showed that Finnish companies are increasing their investments in artificial intelligence, but most only view AI as a cost-cutting opportunity, said OP in a press release on Friday.
It showed that investments in AI are growing strongly. Almost 40% of Finnish companies believe that their AI investments will grow by at least 25% over the next two years. Only 20% believe that investment will plateau or decrease.
However, the greatest potential benefits of these investments may never by realised, since only a few companies are using AI strategically.
"Many reports reveal a lag in leveraging the benefits of AI. Our survey revealed precisely why this is, as well as why some companies are succeeding. Most lack strategic clarity about the benefits of using AI; such organisations are acting hastily, due to fear of being left behind. Their AI experiments focus on automation of internal processes and use of efficiency indicators," said Kasimir Hirn, Chief Information Officer of OP Pohjola in the press release.
"These pioneers are reinventing the way in which they create value. They have set the goal of beating their competitors in the long run. Such organisations develop strategic intent and prioritise accordingly, selecting their AI apps based on customer needs and customer-driven innovation," said Susanna Takkunen, CEO of Accenture Finland.
The survey found that adoption of AI is mainly reactive. Organisations are experimenting widely but finding it difficult to harness AI in a way that provides strategic value. Around 70% state that AI has not helped them to raise their turnover and 68% say that AI has not generated cost savings.
The survey is based on a cross-sectoral survey of 118 Finnish executives and interviews with 18 executives.
The data was collected between December 2025 and March 2026.
- Finnish
- Companies
- AI
Source: www.dailyfinland.fi
